Everyone went to know about the Importance of Digital Marketing in Pakistan in 2022. Digital marketing, also known as online marketing, is the promotion of brands to connect with potential customers using the Internet and other forms of digital communication.
This
includes not only email, social media, and web-based advertising but also text and
multimedia messaging as a marketing channel.
Examples of digital marketing include:
- Social Media Marketing (SMM)
- Search Engine Optimization (SEO)
- Search
Engine Marketing(SEM)
- Email Marketing.
- Internet Marketing.
- Digital Selling Products.
- Content Marketing.
Types of Digital
Marketing:
- Different types of digital media
can help brands reach more people and promote companies in the right
channels.
- Earned, owned, or paid, each of
them represents a different brand of popularization, advertising, and
opportunities to interact with the target audience.
- Creating content, strengthening
a brand, and generating engagement are some of the main objectives of
digital marketing.
- To achieve all this, you need to
build your brand everywhere. In this process, it is important to know the
types of digital media.
- Having this knowledge, brands
are more likely to communicate better with their audience. More than that,
those companies expanded their operations, reaching more people through
various channels.
- In all three types of digital
media, there are good strategies to activate to bring the expected results
to brand awareness, engagement, and conversions
Earned Media in Digital Marketing:
Earned media is all media that a company acquires that we call
“Word of Mouth” but in an online environment. Any and every action of the
company generates comments about those strategies. Because of these works, free
media has been conquered.
Among the
three types of digital media, perhaps earned media is one in which there is no
direct investment in its acquisition. Of course, all the work on channels like
social media has resulted in this, but indirectly.
Of the three
types of digital media, owned media is one that the company
permanently adopts. It is the channel that the brand maintains and, through
them, generates direct content about its products and services.
These
channels serve to be informative from an institutional point of view as well as
for engagement and leadership education.
We are
talking about websites, blogs, YouTube channels, social media pages, and what
else the company controls with its name. If the brand owns this media, then
naturally, it invests in something that is own without paying other companies
to promote the business.
This is why
this category is called proprietary media.
Paid Media in
Digital Marketing:
Among the three types of digital media, paid media is the most popular.
It is all media only in which you pay for dissemination. Every direct
investment a brand makes is entered into this category, and the direction is
for disclosure channels.
The goal behind
paid media is to reach a larger audience so that more people can learn about
your brand. To accomplish this, you invest in media with the potential to bring
greater awareness about the company, its campaigns, and its products/services.
Among the
main types of paid media, we can mention:
1. Google Adsense
2. Social media links.
4. Advertise in the portal of the
respective sections.
